Stealing "free" TV?
The television, movie and music industry's approach to piracy makes no sense to me. Instead of complaining and fighting piracy, why not go with the flow and embrace the new way that people seem to be downloading information?
The linked story from the LA Times relates to piracy of television programs. Viewers recording them, then file sharing them to users around the globe. Like Australia's ABC, why not embrace podcasting? Television producers could make their programs available after they have been shown on free to air. "There would be no revenue from advertising," I can almost hear them scream. Why not including the advertisements in the download...or include watermarks, or strip advertisements - so they can't be skipped over?
The PR angle? It's a miss today. A CBS Executive Producer said if YouTube.com had asked to make a segment of the news available that would have been ok, but they didn't ask, so they're demanding that it be taken off.
There, there, sounds like someone's had his feelings hurt to me!
The linked story from the LA Times relates to piracy of television programs. Viewers recording them, then file sharing them to users around the globe. Like Australia's ABC, why not embrace podcasting? Television producers could make their programs available after they have been shown on free to air. "There would be no revenue from advertising," I can almost hear them scream. Why not including the advertisements in the download...or include watermarks, or strip advertisements - so they can't be skipped over?
The PR angle? It's a miss today. A CBS Executive Producer said if YouTube.com had asked to make a segment of the news available that would have been ok, but they didn't ask, so they're demanding that it be taken off.
There, there, sounds like someone's had his feelings hurt to me!
posted by PR Hits, misses and close calls at 12:44 PM
1 Comments:
The software industry has a similar problem with piracy. They produced a video titled "Don't copy that floppy" many, many years ago...
http://video.google.com/videoplay?docid=9045861006530293045&q=dont+copy+that+floppy
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