tag:blogger.com,1999:blog-117234232011-12-15T13:43:29.167+11:00This is an educational Blog for my students. It's my view of public relations hits, misses and close calls. Let's just call it a nexus of drivel.PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.comBlogger211100tag:blogger.com,1999:blog-11723423.post-1142157099959396072006-03-12T20:49:00.000+11:002006-03-12T21:44:16.476+11:00

(see below to find out how to spell words using flickr)Podcasting is a way of describing the publishing of a series of regular audio or video content on the Internet.Internet Encyclopaedia Wikipedia describes podcasting as:… a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as ‘feeds’, and then hear or view the material at

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com4tag:blogger.com,1999:blog-11723423.post-1141264718413260202006-03-02T12:44:00.000+11:002006-03-02T12:58:38.433+11:00

The television, movie and music industry's approach to piracy makes no sense to me. Instead of complaining and fighting piracy, why not go with the flow and embrace the new way that people seem to be downloading information?The linked story from the LA Times relates to piracy of television programs. Viewers recording them, then file sharing them to users around the globe. Like Australia's ABC,

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com1tag:blogger.com,1999:blog-11723423.post-1138321677841059112006-01-27T11:21:00.000+11:002006-01-27T11:27:57.856+11:00

The tag-line of the Public Relations India Blog made me laugh...THE YET-TO-HAPPEN MARRIAGE OF PUBLIC RELATIONS AND TECHNOLOGY IN INDIA. HECK, THEY ARE NOT EVEN DATING!It hasn't been update much, but is well worth a look.

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com20tag:blogger.com,1999:blog-11723423.post-1137593171478838132006-01-19T01:04:00.000+11:002006-01-19T01:11:55.276+11:00

Business Week Online's Stephen Baker has detailed the editorial difference between a magazine and a blog. I'm a former print journalist myself, however I'm amazed at the editing steps at Business Week.He also reports that Business Week doesn't blog investigative pieces or complex financial stories because of the risk of errors. Those stories need to go through a complex editorial process.One of

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com1tag:blogger.com,1999:blog-11723423.post-1137383236651572722006-01-16T14:22:00.000+11:002006-01-16T15:01:25.526+11:00

Should public relations practitioners be bound by their association’s code of ethics, even if they are not a member?That’s one of the questions Queensland University’s Dr John Harrison poses in his article on the “children overboard affair” in the Asia Pacific Public Relations Journal (Vol. 5, No. 1).For a summary of the "affair" I've provided a range of links below.Membership of the Public

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1137070718696188722006-01-12T23:41:00.000+11:002006-01-12T23:58:38.710+11:00

For the past 18 years I've almost constantly been employed by organisations to deal with the community, government or media. Well today I crossed to the other side.For those that don't know the "new" me, I'm a regular runner. On a good week I run 20km+ along the Yarra River.In early December 2005 Parks Victoria decided to close a bridge on the running path because of safety reasons. A sign nearby

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1136293342045954112006-01-03T23:33:00.000+11:002006-01-04T00:08:16.443+11:00

In their FIR podcast this week (no. 99, 2 Jan 2006), Shel Holtz and Neville Hobson mention MAKE Magazine's new MAKEbot. It uses AOL Instant Messenger to deliver instant information or regular news updates. I think it's a clever idea and agree with Shel that there are many uses for this type of service by corporate communication practitioners. However he is sceptical that many in the professional

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1136163865113694342006-01-02T12:04:00.001+11:002006-01-02T14:02:51.386+11:00

Lake Superior State University has released its Banished Words List for 2006. The idea began in 1976 when LSSU's PR Director Bill Rabe began compiling words he and colleagues thought were over used. It seems Bill's goal was publicity. According to the University's web site:The tongue-in-cheek Banishment List began as a publicity ploy for little-known LSSU... In 1971, Rabe realized that Lake State

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1136003813591089002005-12-31T15:36:00.000+11:002005-12-31T15:36:53.606+11:00

The LA Times' Awards site, The Envelope, has an interesting podcast this week talking, amongst other things, about PR firms being hired by the big Hollywood studios to assist in crisis management of films and actors, as well as assisting films to be nominated for awards.The Envelope is worth a look too. It's an interesting blog style site by the LA Times Interactive. Speaking of which, there is a

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1134515025236169182005-12-14T09:56:00.000+11:002005-12-14T10:08:53.543+11:00

Final-year PR students at Deakin need to complete a real-life public relations campaign as part of their assessment for ALR300 PR Campaigns. One of this years groups decided to undertake a campaign for the Friends of the Geelong Botanic Gardens. They did a fantastic job! I'm very proud of them. Here's a story they wrote for the Faculty of Arts newsletter:Blooming arts: PR in the Botanic GardensIn

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1134475645278160212005-12-13T21:20:00.000+11:002005-12-14T10:20:31.603+11:00

A group of anonymous cyclists in Chicago, USA, has launched a creative and innovative cycling awareness campaign.The GhostCycle team have painted bicycles white and placed them in 40 locations around the city where cyclists have reported being "struck by a moving vehicle". As reported in the Chicago Post-Intelligencer: "Each one is accompanied by a sign that reads, "A cyclist was struck here,"

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1134041978415079352005-12-08T22:01:00.000+11:002005-12-08T22:39:38.426+11:00

I was recently included in a series of case studies looking at how to make best use of technology in the public relations class room."This case highlights the use of various online features at first and final year levels in the public relations program in order to support experiential learning and professional capacities in communication and collaboration."http://www.deakin.edu.au/teachlearn/

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com1tag:blogger.com,1999:blog-11723423.post-1117352006547576882005-05-29T17:22:00.000+10:002005-05-29T17:33:26.556+10:00

For those interested, I'll be chairing the two-day 2005 Public Relations Summit in Sydney. There is a fantastic line-up of speakers.

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1113144350414898602005-04-11T00:36:00.000+10:002005-04-13T22:32:17.276+10:00

What part of “giving money to underprivileged people to study the effects of chemicals on their infant children” did the public relations advisors to the US Environmental Protection Authority think would not be offensive? Perhaps they spent too much time coming up with a snappy acronym, rather than thinking about the ethical issues. They decided to associate the study with drinking alcohol,

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com1tag:blogger.com,1999:blog-11723423.post-1112619630386169012005-04-04T22:59:00.000+10:002005-04-04T23:09:18.806+10:00

USA Today reports that police chiefs have called for improved stun-gun training following a report that more than 80 people have been killed after being shocked by the devices since 1999.Victorian Police are currently phasing-in stun-guns. I hope the training being undertaken by our Force takes into account the problems identified by the police chiefs group quoted in the story.Assuming they have

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1112528021618952942005-04-03T21:32:00.000+10:002005-12-14T18:32:43.036+11:00

The Internet has fuelled the ”myth of mobile dangers” according to a story in today’s AgeAs the former CEO of the Australian Mobile Telecommunications Association, I have more than just a passing interest in the issue of using mobile phones whilst filling your car with petrol. One of my statements has been used in the story.I have confidence in the safety of mobile phones. Nothing in life,

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1112099017200113342005-03-29T22:01:00.000+10:002005-04-01T12:44:16.820+10:00

The Canucks are at it again, apparently allowing the biggest harp seal pup hunt in recent times. See http://www.abc.net.au Let's ignore for a moment what we Australians did to the Tasmanian Tiger, the Bilby, and the other countless other Australian animals on the endangered list and focus on the PR issue at hand: the killing of fur seals by impoverished Newfoundland fisherman for the burgeoning

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com0tag:blogger.com,1999:blog-11723423.post-1112015093400155882005-03-28T22:52:00.000+10:002005-03-29T23:34:55.313+10:00

According to the technology section in today's Age (link above) a Mac virus-writing contest has been called off.Sam Varghese writes: "A company based in Tennessee in the US has cancelled a contest it announced, offering $US25,000 to anybody who could create a virus that would infect two PowerMac G5s connected to the net and running an out-of-the-box install of OS X.DVForge had announced the

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com1tag:blogger.com,1999:blog-11723423.post-1111997448539400782005-03-28T18:09:00.000+10:002005-03-29T21:56:23.466+10:00

I support the cause of protestors at the Baxter detention centre, but have a nagging doubt their actions, or more accurately the actions of the police, have played into the hands of the government.See http://www.theage.com.au/news/Immigration/More-violence-at- Baxter-centre-protest/2005/03/27/1111862255094.html (accessed 28 March, 2005)I’d suggest the “Pacific Solution” and long-term detention of

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com77tag:blogger.com,1999:blog-11723423.post-1111927037457357332005-03-27T22:29:00.000+10:002005-05-29T17:18:27.003+10:00

During my years as a PR practitioner, I've been responsible for the odd (as in occasional) Occupational Health and Safety video. This example of the genre is actually a short film, but well worth the download and 10 minutes viewing time if you have ever worked on safety issues at an industrial site. I'm embarrassed to say that...ok, no it's nothing like any of the films I put together (my fingers

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com2tag:blogger.com,1999:blog-11723423.post-1111903729172931092005-03-27T10:57:00.000+10:002005-03-28T19:51:03.036+10:00

Kate Legge's story about the abortion of a 32-week-old fetus raises a range of difficult ethical dilemmas for Melbourne’s Royal Women’s Hospital and professional staff.See http://www.theaustralian.news.com.au/common/story_page/ 0,5744,12659647%255E601,00.html (accessed 26 March, 2005)What concerns me is the way management at the hospital appear to have shot from the hip when staff began to, quite

PR Hits, misses and close callshttp://www.blogger.com/profile/16646048724264955990noreply@blogger.com79